Primebook, an Indian Android laptop brand, has raised USD 2 million (~INR 16.94 crore) in pre-Series A funding. The round was led by Inflection Point Ventures (IPV), Auxano Capital, and NexG Devices and included notable angel investors like Rikant Pittie (CEO & Co-founder, EaseMyTrip) and Bhavesh Gupta (former COO, Paytm).
Founded in 2018 by Chitranshu Mahant and Aman Verma, Primebook is carving a niche in India’s low-cost personal computing market, targeting students in Tier 2, 3 and 4 cities. The company’s flagship product is an Android laptop running its proprietary PrimeOS, a student-centric operating system designed for simplicity, Android app compatibility and seamless multitasking to bridge the digital education gap.
“This investment will help us scale our operations, enhance product capabilities and reach millions more households across India,” said Chitranshu Mahant, CEO & Co-founder of Primebook. “We are focused on combining affordability with intelligent design to empower students and first-time digital users.”
Performance So Far
In just two years of launch, Primebook has achieved 5% market share in sub-INR 20,000 laptop category, with 2x year-on-year growth. The brand has sold over 35,000 units between June 2023 and June 2024 across Amazon, Flipkart and its own website priced between INR 11,000 and 16,990.
Their production is based in India, manufactured through PLI-approved (Production Linked Incentive) facilities, making it attractive for domestic investors under the government’s ‘Make in India’ initiative.
The company had earlier raised INR 75 lakh from Shark Tank India (Season 2) with Aman Gupta (boAt) and Peyush Bansal (Lenskart) and had raised INR 8.5 Cr in equity and INR 8 Cr in debt from other early-stage investors.
Use of Funds
The funds will be used for R&D to improve PrimeOS with plans to add AI features, cloud PC functionality and cross-platform compatibility. This will position Primebook as a hybrid-ready solution for blended learning and cloud-based workflows.
Besides product enhancements, the company will:
- Rebrand to connect better with Gen Z.
- Launch digital marketing campaigns and creator-led content on Instagram, YouTube and Flipkart.
- Set up kiosks and pop-up experience centers across India.
- Scale up institutional sales and after-sales support.
Industry & Investor Confidence
According to Ankur Mittal, Co-founder at Inflection Point Ventures, “Primebook is well placed to address India’s digital divide with innovative and cost effective solutions for students. The product fits well with the growing need for localised tech in Tier 2 and Tier 3 towns.”
Others agreed, citing the resilience and clarity of vision of the founders. Bhavesh Gupta, former Paytm COO, said the long term shift towards cloud based, hybrid computing models is where Primebook’s lightweight Android based offerings will thrive.
Meanwhile the Indian consumer electronics landscape is heating up. Global players like Acer, Lenovo and domestic OEMs like Dixon Technologies are scaling up in India. Primebook’s entry as a price sensitive, software plus hardware play is targeting the largest untapped consumer base in the PC market – the student segment.
A Company to Watch
With strong investor backing, focused product development and a growing presence in a large market, Primebook is a company to watch in the entry level computing space. How they deliver value through innovation while being affordable will be key to their success. As India pushes for digital inclusion in education and rural sectors, Primebook’s strategy to localise, simplify and scale might just be the formula to take them from Shark Tank to a national success story.
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