In a major boost to the growing gender-inclusive wellness space in India, That Sassy Thing, the women-first sexual wellness startup, has raised INR 6 crore in its seed round. The round was led by Inflection Point Ventures (IPV) and saw participation from a bunch of marquee angel investors including Bala Sarda (Vahdam Teas), Saurabh Munjal (Lahori Zeera), Kirti Jangra (Animall Technologies) and Chandigarh Angels Network (CAN).
Founded in 2021 by husband-wife duo Sachee Malhotra and Himanshu Bhalla, That Sassy Thing is not just a D2C brand—it’s a movement. The company is redefining how Indian women engage with sexual health, pleasure and body literacy. With products ranging from aloe-based lubricants and full-body massagers to intimate washes, the brand is tackling long-standing taboos through well-designed, stigma-free offerings that combine discretion, safety and aesthetically conscious design.
While the Indian sexual wellness market—expected to touch INR 24,000 crore by 2030—has always been male-centric and often exploitative, That Sassy Thing stands out by prioritizing female health and pleasure in an unapologetic, inclusive and informed way.
Their offering goes beyond commerce. The brand has been recognized for its free online sex education masterclasses, including the ‘Healing from Sexual Trauma’ program which won the UN Laadli Media & Advertising Award for Gender Sensitivity 2024. These educational initiatives are core to the brand’s philosophy of normalizing conversations around vaginal health, PCOS, menopause and overall body literacy—topics that have been ignored in Indian homes and public discourse.
“The market is massive and deeply untapped,” said co-founder Himanshu Bhalla. “With rising global exposure and changing mindsets, we’re building India’s largest sexual wellness brand for women.”
Indeed, the traction speaks volumes. According to company statements, That Sassy Thing has achieved 200% year-on-year growth and has served over 50,000 customers across India. Its products are now available through its own D2C platform as well as major quick-commerce players such as Blinkit, Zepto, and Swiggy Instamart. In a nod to shifting consumer openness, the brand has also made inroads into offline retail through select progressive cafés in Delhi NCR.
For IPV and its leadership, the bet is as much on the market as it is on the brand’s vision and leadership. “Women’s sexual wellness and education are among the most overlooked and underfunded categories in the consumer lifestyle space,” said Vinay Bansal, Founder & CEO of Inflection Point Ventures. “That Sassy Thing is boldly flipping the script—not just with products, but with a broader movement built on education, inclusivity, and cultural relevance.”
The fresh capital infusion will be directed toward expanding the brand’s product portfolio, enhancing its content and brand positioning, and scaling distribution channels across both digital and physical formats. The startup is also expected to grow its team, deepen its sex-ed initiatives, and further cement its place as a trusted and transformational player in women’s wellness.
Sachee Malhotra summed up the mission aptly: “Sexual wellness needs a rebrand. For too long, women have been either ignored or objectified. We’re changing that narrative—one product, one class, and one conversation at a time.”
With rising awareness, urbanization, and changing attitudes toward gender and health in India, That Sassy Thing is operating at the confluence of commerce, culture, and care. As the conversation around sexual wellness continues to evolve from hush-hush to health-first, That Sassy Thing is strategically positioned to lead not just a market, but a much-needed movement.
For investors and observers alike, this is one startup that merits serious attention—not just for its growth numbers, but for its ability to catalyze meaningful social change while building a scalable, future-ready business in an untapped market.
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